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The pace of change in adtech has accelerated dramatically. Things we were doing two years ago are not applicable to our business today.
I always say “disrupt yourself before you are disrupted.” How do you protect your core business while disrupting yourself with the new? How do you avoid becoming Blockbuster?
It’s great that these companies have published these platforms that we can all build on top of. There’s always more to build, so there’s always more gaps. There’s not going to be a decrease in apps. You just have to figure out how to deal with it.